Field Notes30 January 20265 min read
Kiwi tradies are the most underrated AI users on the planet
They live on their phone, they hate paperwork, and they already trust voice. A field report from worksites.
They live on their phone, they hate paperwork, and they already trust voice. A field report from worksites.
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The gains in NZ manufacturing aren't on the factory floor. They're in the admin layer that surrounds it.
Three areas where NZ construction firms are finding real returns from AI, and one where most are still leaving time on the table.
Local search, email, and social: where AI is changing the economics of NZ physical retail.