Personal, well-researched outbound that books the right meetings.
LinkedIn outreach in New Zealand only works when it is personal and well-researched. We research, qualify and message a tight list of the right humans inside your ideal accounts, never spray-and-pray.
5-15 qualified meetings per month per seat
Conversations that sound like a person wrote them
A pipeline you can actually trust
LinkedIn Outreach has a bad reputation because most of what people see of it is spam: a connection request from a stranger, followed within a day by a pitch that could have been sent to anyone in any industry. That version is built for volume. It runs off a scraped list, a templated message with a first-name merge tag, and a send limit pushed as high as the automation tool allows. It gets ignored, reported, or it quietly damages the sender's account and the company's name along with it.
The version we run is built the opposite way. Every list is small enough that we could tell you, from memory, why each person on it is there. Every opener is written after actually reading the person's profile, their recent posts, and what their company is doing right now, not pulled from a spreadsheet of first names and job titles. We treat a LinkedIn message the way we would treat a warm introduction at an industry event: relevant, specific, and short enough to read in ten seconds.
This matters because LinkedIn itself increasingly detects and throttles bulk automation, and because the people you actually want to talk to, senior decision-makers with inboxes full of pitches, can tell the difference between a message written for them and a message written for anyone. The craft is not a nice-to-have layered on top of outreach. It is the entire reason outreach still works when done properly, in a channel that punishes anyone doing it lazily.
Our approach sits closer to research and copywriting than to marketing automation. We do the homework on the account and the person first, decide whether they genuinely fit the profile we agreed with you, and only then does a message get sent. If a name does not clear that bar, it does not go on the list at all. That discipline is slower to set up than switching on a bulk tool, and it is the reason the accounts we run keep working month after month instead of getting flagged, blocked or ignored.
Every engagement starts with a working session on your ideal customer profile: which industries, which company sizes, which job titles actually hold budget or influence for what you sell, and which buying triggers matter, a funding round, a new hire in a relevant role, a company entering a new market, a piece of news that makes your offer suddenly timely. We push on this harder than most people expect. A vague ICP produces a vague list, and a vague list is where spammy outreach comes from even when the intent behind it was good.
From that profile we build a curated list of named humans, not companies. We verify each person is still in the role, still at the company, and reachable on LinkedIn with an active profile. We deduplicate against your existing CRM so you are not re-pitching customers or contacts your own team is already talking to, and we enrich each entry with the two or three details that make a genuinely personal opener possible: a recent post, a role change, a company announcement, a shared connection or interest.
List size depends on the seat and the market. For a New Zealand B2B campaign we typically work with lists in the low hundreds per month per seat, not thousands, because the entire model depends on each name being worth researching properly. We would rather hand you fifteen well-qualified conversations from two hundred carefully chosen people than fifteen from two thousand names nobody checked. The list is also a living document: we drop names that go cold, add names as new triggers appear, and report back on what we are seeing in the account, not just what we sent.
Every sequence we run follows the same three-touch shape, because it is the shape that respects the other person's attention without wasting yours. The opener is a connection request or first message that references something real about them or their company, states plainly why you are reaching out, and asks nothing more than permission to continue the conversation. No pitch, no attachment, no link in the first message. The goal of touch one is only to earn a reply or an accept.
The second touch, sent only to people who engaged with the first, is the value send: something genuinely useful on its own, a relevant insight, a short resource, an observation about their industry or their company specifically, framed so it stands up even if they never buy anything from you. This is where most automated sequences fail, because a templated value send reads as an ad no matter how it is dressed up. Ours is written to be true for that specific person, which is only possible because the research happened up front.
The third touch is a soft ask: a plain, low-pressure invitation to a short call or a specific next step, with an easy way to say not now without it feeling awkward. We write every message in your voice, not a generic sales voice, matching the tone your own team already uses so a reply feels like a continuation of one conversation rather than a handoff between a bot and a human. Every reply, whether it is a yes, a maybe, or a no, gets a real response from a person on our side before anything is handed to you.
Replies land wherever you want them: your inbox, tagged in your CRM, or in a shared thread we review with you weekly. We do not consider a reply "handled" until it is sitting somewhere your team can act on it without digging, and we flag anything that looks like a genuinely hot lead the same day it comes in.
For a well-defined ICP and a properly built list, we typically see reply rates around 15 to 20 percent on the opening touch and book somewhere between 5 and 15 qualified meetings a month per seat, depending on how tight the ICP is and how strong the offer behind it is. Wider ICPs with a broadly useful offer sit toward the top of that range; narrow, high-value ICPs selling into a small pool of accounts sit lower in volume but higher in relevance, because there are simply fewer people who qualify.
We report on the numbers that actually predict pipeline, not vanity metrics. Connection acceptance rate, reply rate, positive-reply rate, meetings booked, and meetings held, tracked against the list criteria so you can see whether a shift in performance came from the message, the list, or the market. If reply rates drop, we look first at whether the ICP has drifted or the list has gone stale before touching the copy, because chasing copy tweaks on a bad list rarely fixes anything.
What we will not do is promise a fixed number of meetings before we have run a seat for a month and seen how your specific ICP responds. Anyone who quotes an exact meeting count before touching your account is guessing, and honest ranges based on what we are actually seeing in your sequences serve you better than a number picked to close a sale. We would rather under-promise in the pitch and show you the real dashboard once the seat is live.
New Zealand is a genuinely small market. Most industries here have a professional community small enough that the person you are messaging has likely met, worked with, or at least heard of someone on your team already. That cuts both ways. It means a well-researched, relevant message from a real business lands with more credibility than the same message would in a market of forty million strangers, because there is a real chance of a shared connection or a shared context to draw on. It also means a bad, spammy message spreads reputational damage fast: people talk, screenshots get shared in group chats and industry forums, and an account that burns its name in Auckland construction or Wellington consulting circles will feel that reputation follow it for years.
That reputational sensitivity is a large part of why we refuse to run bulk automation for New Zealand clients. A single well-placed complaint in a market this size can cost more in referrals and goodwill than any short-term list volume is worth. We size lists and pacing to what the account can sustain without tripping LinkedIn's own detection and without your name becoming a cautionary tale at the next industry meetup.
The upside of a small home market is that LinkedIn Outreach does not have to stay small. A New Zealand-based seat can run sequences into Australia, the Pacific, and further afield with the same research-first approach, and for exporters or software companies selling trans-Tasman or globally, that reach is often the entire point of the channel. We build the ICP to match wherever your buyers actually sit, whether that is a tight circle of Wellington public-sector decision-makers or a much wider trans-Tasman market, and we keep the same standard of research and craft regardless of how far the list reaches.
Workshop to lock down ideal customer profile, titles, accounts and triggers.
A curated list of named humans inside those accounts. Verified, deduplicated, enriched.
Three-touch sequences with a human-written opener, value send, and soft ask.
Replies land in your inbox or CRM, tagged and ready for your team to close.
No. We do not run bulk connection-request bots or templated blast sequences. Every list is hand-built against an agreed ICP, every opener references something specific and real about the person or their company, and volumes are kept low enough per seat that each message is genuinely researched rather than mail-merged. If a message could have been sent to anyone, we do not send it.
Done properly, LinkedIn Outreach protects your brand rather than risking it, because every message is written to look and read like it came from a real person paying attention. We pace sending volumes within limits that will not trip LinkedIn's spam detection, and because we never use scraping tools or third-party automation extensions on your account, the account itself stays clean. Reputational risk almost always comes from bulk automation, which is exactly what we do not do.
Most well-defined B2B campaigns book between 5 and 15 qualified meetings a month per seat. Where you land in that range depends on how narrow your ICP is and how compelling the offer is once someone replies. We will not promise a fixed number before running your account for at least a month, because anyone quoting an exact figure up front is guessing rather than measuring.
Pricing is typically structured per seat per month, and sits in a range roughly comparable to hiring a part-time SDR once you account for the research, copywriting and account management involved, generally in the low thousands of dollars per seat per month depending on list complexity and how many touches are involved. We scope an exact number against your ICP and target volume before starting, rather than quoting a generic package price.
Yes, outreach runs from your own LinkedIn account and, for most B2B campaigns, a Sales Navigator seat, because replies need to land with your name attached and your existing network and credibility carry into the conversation. We work inside the account you already have rather than spinning up a disconnected profile that has no history or context behind it.
An in-house SDR needs to be hired, trained, ramped and managed, and typically covers outreach across several channels at once rather than specialising in LinkedIn. We bring an existing, refined process for ICP definition, list building, sequencing and reply handling that is already proven, plus the research and copywriting capacity to run it properly from week one, at a lower fully-loaded cost than a full-time hire, and without the ramp time.
We work with businesses right across the country. Start with your city.
LinkedIn Outreach works best alongside the rest of what we do. These are the ones it pairs with most often.
Quiet automations behind the scenes, replacing the busy-work nobody should be doing.
A real publishing rhythm across Instagram, TikTok and Meta, briefed to revenue, not vanity.
Branded on-camera presenters you can ship in any language, at the cost of a script.
A 30 minute discovery call is the fastest way to find out if LinkedIn Outreach is the right move for your business.
Call 020 4164 7596