Gray Walsh
Gray brings two decades of operational experience across digital, marketing and business strategy. He grounds every engagement in the realities of running a business and leads the strategic and client side of the studio.
Websites, SEO, marketing and AI tooling for Australian businesses. Designed and shipped by one small team, not handed down a chain of account managers.
AUD billing. AEST and AEDT working hours. One number to ring.
We work with Australian businesses the same way we work with Kiwi ones: end to end, in plain English, without the agency theatre.
The full stack a modern Australian business actually needs - website design Australia, SEO Australia, AI automation, marketing - every piece designed to feed into the next. No bolted-on tools. No "we'll have to bring in a specialist for that."
A thousand AI tools. A hundred LinkedIn posts telling you which ones matter. None of it tied to anything that actually moves the needle in your business.
Most Australian SMEs we speak to aren't short on ideas. They're short on someone willing to look at the whole picture, pick the three or four things worth doing, and ship them. That's the job.
We're based in New Zealand. That's worth getting out of the way early, because every Australian business we've worked with has asked about it.
The honest answer: distance hasn't been a problem once in twenty years of doing this work. Sydney is closer to us than Perth is to Sydney. We bill in AUD, we work AEST and AEDT hours, and we use the same Zoom, Slack, Loom and Notion as everyone else. We've shipped websites and SEO programmes for clients we've never met in person and it's never been the thing that mattered.
What does matter:
Australian search landscape. Google.com.au, the .com.au TLD signals, Australian intent in queries - "near me" results, suburb-level searches in Sydney, Melbourne, Brisbane, Perth, Adelaide. We've optimised for it before.
GST handled properly. Invoices in AUD, GST itemised, ABN on every document. Your bookkeeper won't have to ring us.
Australian Consumer Law and Privacy Act. We know what has to be on a compliant Australian website and what doesn't. We're not going to ship you something a Fair Trading complaint can land on.
Spam Act 2003. If we're running outbound or email for you, we run it the way the ACMA wants it run. Not the way American agencies tell you to.
If you'd rather work with someone two suburbs away, fair enough. If you'd rather work with the people who actually do the work, we're a video call away.
The people who pitch the work do the work. Gray runs the strategy and client side, Reuben designs and builds. No account handoffs, no agency layers, no twelve-way Slack threads.
Gray brings two decades of operational experience across digital, marketing and business strategy. He grounds every engagement in the realities of running a business and leads the strategic and client side of the studio.
Reuben leads the design and engineering side of the studio. He is responsible for the craft of every site, product and integration we ship, and is the maker behind SpeaktoNotes, SpeaktoFinance and SpeaktoClients.